Guinness Nigeria MD Seni Adetu Removed

The managing director of Guinness Nigeria, Mr Seni Adetu has been removed. The company already notified the Nigerian Stock Exchange (NSE) of the change.A new MD has been appointed for Guinness Nigeria. He is John Ókeeffe. According to information at the disposal of Gistmaster , Seni will work alongside O’Keeffe till December to ensure smooth take over.
Since his assumption from office in 2012, Seni tried but some of his business tactics could not work in the face of the challenges posed by it major competitors, especially  Nigerian Breweries Plc. At a point, Guinness alleged de-marketing of its products by their major rival.
Could Seni’s removal have something to do with the fact that the company’s performance in the market is way below it major rival?  Only time will tell. Right now, it is time to welcome O’Keefee to the board of directors of Guinness Nigeria as the new chief executive.
According to the profile of the new MD, he was studies Economics and Marketing at Cork University.He was Europe Marketing Director for Johnnie Walker.